After the untimely death of Hulusi Bey, the company passed into the hands of Mehmet Efendi’s youngest son, Ahmet Rıza Kurukahveci. Educated abroad, Ahmet Bey was in touch with global trends and developments, which inspired him to take steps to modernise the firm and to invest in advertising.
Around this time paper bags were introduced as a new form of packaging and for the first time in Turkey, coffee began to be distributed to groceries by automobile.
The company was also promoted through posters and calendars – revolutionary advertising media for the period and Kurukahveci Mehmet Efendi began to distribute coffee within the domestic market via the firm’s own fleet of automobiles. Another branch was opened on Sahne Sokak, in the neighbourhood of Galatasaray.
Today Kurukahveci Mehmet Efendi is run by Mehmet Efendi’s grandchildren who took over the company after the death of Ahmet Rıza Kurukahveci. After nearly a century, Mehmet Efendi’s mortars were replaced by the latest coffee machinery. What began as a small family business on Tahmis Street in 1871 has now grown into a global brand.